Keyword Research For Therapists: A Beginners Guide

Keyword research is an important aspect of SEO (search engine optimisation) | Improve the visibility of your therapy practice online |

Keyword Research for Therapists: A Beginner's Guide

An important aspect of SEO (search engine optimisation) are keywords. You first need to know the words and phrases that potential clients are using to search for therapists and the issues they face. You can optimise your website and online profiles to attract more traffic using some of these keywords. But how do you start to approach keyword research as a therapist?

Step 1: Your target audience:

The first, important, step for keyword research is to identify your target audience. Who are the clients you want to attract to your practice? Consider their demographics, such as age, gender, and location, as well as their specific needs and concerns. This will help you to determine the types of keywords that are most relevant to your practice.

For example, if you are a child and adolescent therapist in London, your target audience may include parents of children and adolescents in the London area who are seeking therapy for issues such as anxiety or behavioural problems. Keywords that may be relevant to this audience include "child therapy London," "adolescent therapy London," and "anxiety therapy for children."

Step 2: Use keyword research tools:

There are many tools available to help you with keyword research. Some popular options include Google's Keyword Planner (you need to set up an Google Ad account) or something like Answer the Public. These tools allow you to enter a seed keyword (such as "therapy" or "counselling") and see related keywords and their search volume. This can give you an idea of the types of words and phrases that potential clients are using to find therapists like you. YouTube is also a useful search tool.

For example, if you enter the seed keywords "therapy for depression," Google's Keyword Planner may return results such as "depression therapy near me," "online therapy for depression," and "cognitive behavioural therapy for depression." These results can give you an idea of the types of keywords that you may want to incorporate into your website and online profiles.

Step 3: Incorporate keywords into your website and online profiles:

Once you have identified relevant keywords, it's important to incorporate them into your website and online profiles. This includes your website's title, as well as the content on your website and your profiles on platforms such as LinkedIn and Psychology Today. By including relevant keywords, you can improve the visibility of your practice online and attract more potential clients.

For example, if you are a couples therapist in Manchester, you may want to include keywords such as "couples therapy Manchester," "relationship therapy Manchester," and "marital therapy Manchester" in your website's title, as well as in the content of your website and online profiles. This can help potential clients in the Manchester area to find your practice when searching for couples therapy services.

Case study:

Laura is a new therapist starting a private practice in Bristol. She wants to attract clients who are seeking therapy for anxiety and stress. She begins by identifying her target audience – individuals in the Bristol area who are seeking therapy for anxiety and stress.

Next, Laura uses a keyword research tool to identify relevant keywords. She enters the seed keywords "anxiety therapy" and "stress therapy" and receives a list of related keywords, including "anxiety therapy near me," "online therapy for anxiety," and "stress management therapy."

Laura incorporates these keywords into her website and online profiles, including her website's title, the content of her website and her profiles on platforms such as LinkedIn, Facebook, Psychology Today and other directory listings. By including these relevant keywords, Laura's practice becomes more visible to potential clients searching for anxiety and stress therapy in the Bristol area. Laura finds her marketing less stressful, and her practice thrives thanks to her keyword research.

Improve The Online Visibility of Your Therapy Practice

Keyword research is a simple and effective way to improve the online visibility of your therapy practice. By understanding the words and phrases that potential clients are using to search for therapists, you can optimise your website and online profiles to attract more traffic. By following these steps and using keyword research tools, you can easily incorporate relevant keywords into your online presence and attract more potential clients to your practice.

Let me know how you got on and what Keywords you identified for your therapy practice.

To Your Lasting Success

Remember if you want help building your therapy practice book a call with me or check out my online course Designing the Dream.

Categories: Marketing, self-employment