Enhancing Your Therapeutic Presence: Harnessing ChatGPT for Engaging Social Media Posts

A blog post about how therapists and counsellors could use ChatGTP to help them create social media posts from their own blogs. It is unedited.

Using ChatGTP to help you with your blogs and social media.

I sometimes use AI to help give me a framework for ideas for either social media posts or blog outlines. For this, I use a product called RYTR.  

This time I thought I'd try ChatGTP 3.5. This is the free version. I've changed some of the spelling to UK English and put the Steps in Bold. I would normally edit the content to make it sound more like me, this time I left it as is. The image below is the page you see when you log into the free version on ChatGTP. You click on + New Chat top left of the image and where it says 'send a message' (between the red lines) you put your prompt or question.

I gave it the following prompt:

"Create a step-by-step guide on how to use ChatGPT to create social media posts from a blog post".  This is what it produced. 

Creating Engaging Social Media Posts from an Existing Blog Post

Creating engaging social media posts from a blog post using ChatGPT is a straightforward process. Here's a step-by-step guide to help you get started:

Step 1: Select Your Blog Post

Choose a relevant blog post from your website that you want to repurpose into a social media post. Ensure that the content is informative, relatable, and valuable to your target audience.

Step 2: Identify Key Messages

Before you begin, identify the key messages or takeaways from your blog post that you want to convey in your social media post. These are the main points that you'll focus on.

Step 3: Access ChatGPT

Access ChatGPT through an API or a platform that offers ChatGPT capabilities. You can use OpenAI's GPT-3.5 or any other compatible service.

Step 4: Begin the Conversation

Start a conversation with ChatGPT by providing it with an initial prompt. You can use a sentence or two to set the context. For example, you might start with:

"Hey ChatGPT, I'd like your help in turning my blog post about [topic] into a compelling social media post. Can you provide me with some ideas?"

Step 5: Summarize the Blog Post

Ask ChatGPT to summarize the main points of your blog post. For example:

"Could you summarize the key takeaways from my blog post on [topic] in a few sentences?"

Step 6: Craft Engaging Content

ChatGPT will generate a summary of your blog post. Review the generated content and extract engaging sentences or bullet points that capture the essence of your post. Make sure the content aligns with the tone and style you want for your social media post.

Step 7: Generate a Catchy Headline

Ask ChatGPT to help you come up with a catchy headline for your social media post. You can provide context, such as the platform you'll be posting on (e.g., "Can you suggest a catchy headline for a LinkedIn post about [topic]?").

Step 8: Incorporate Keywords

If relevant, integrate keywords related to your field, topic, or industry to optimize your social media post for search engines and discoverability.

Step 9: Infuse Your Personality

While ChatGPT can assist with content creation, it's essential to add your personal touch. Share personal experiences, insights, or anecdotes that will resonate with your audience and make the post more authentic.

Step 10: Review and Edit

Carefully review the generated content, headlines, and any added personal touches. Ensure that everything aligns with your brand's voice, message, and ethical standards. Edit and refine as needed.

Step 11: Create Visual Content

Consider including images, infographics, or relevant visuals to accompany your social media post. If necessary, ask ChatGPT to generate captions or descriptions for these visuals to enhance their impact.

Step 12: Engage Your Audience

Encourage engagement in your social media post by asking questions, requesting feedback, or prompting discussions. ChatGPT can provide you with conversation starters or thought-provoking queries.

Step 13: Schedule or Post

Once your social media post is ready, you can schedule it for a specific date and time using social media management tools. Alternatively, post it immediately to engage with your audience in real time.

Step 14: Monitor Performance

After posting, use social media analytics tools to track the performance of your social media post. Analyse metrics such as likes, comments, shares, and click-through rates to understand what resonates with your audience.

Step 15: Adjust Your Strategy

Based on the performance data, adjust your content strategy as needed. Continue to use ChatGPT to create engaging social media posts for your audience and refine your approach over time.

Remember to maintain authenticity and uphold ethical standards when using AI-generated content. By following this step-by-step guide, you can efficiently transform your blog posts into engaging social media content that helps you connect with your audience and promote your expertise as a therapist or counsellor.


You can either, as it suggests, summarise your key points or copy and paste the whole text of your blog into ChatGPT and ask it to generate social media posts for whichever platform you want to use. 

Here are a couple of social media posts I asked it to produce based on the blog you've just read. It even included the emojies!

*Image: A therapist's cozy office with a comforting chair.*

🌟 Transforming Blog Wisdom 🌟

Step into my therapeutic world! Each week, I'll be transforming insightful blog posts into bite-sized Instagram nuggets. Get ready for a dose of positivity and mental wellness!

*Image: A therapist typing on a laptop with ChatGPT in the background.*

🤝 AI and Me 👥

I collaborate with ChatGPT to bring you valuable content. Rest assured, my expertise is infused into every post for an authentic connection! 💼 #Collaboration

As you may know, ChatGPT's information is only accurate up to 2021. This means that if you are asking it to search its own knowledge base you need to check your facts. However, if you use your own material as a basis for social media posts then it's referencing your own, original work.  Might speed up your social media creation and posting.

Let me know how you get on.

To your success.

Remember to connect with me on Facebook, Instagram and LinkedIn

This blog about managing your Marketing Mindset might help too.

Categories: : Marketing, Private Practice